FemTech Pelvic Health Startup Scales Sales Operations with Managed Business Development Associate
A FemTech startup specializing in pelvic health devices sought to expand its market presence in the United States and Japan. The founder, who had successfully built a sales network with Walmart, faced increasing operational demands and needed support to:
- Drive partnerships and increase sales.
- Manage customer inquiries effectively.
- Expand market presence in the United States while focusing personally on Japan’s expansion efforts.
Understanding Client Requirement
The client required a female Business Development Associate (BDA) with:
Prior FemTech industry experience.
Strong networking abilities and proven sales achievements.
Exceptional communication skills.
The goal was to hire the right candidate within a two-week timeline.
Streamlined Recruitment Process
withRemote.ai implemented a structured and efficient recruitment strategy:
Candidate Sourcing. Leveraged internal databases, LinkedIn, and Indeed to identify potential candidates.
Screening Process. Over 500 candidates were evaluated based on:
- Sales experience and achievements.
- Familiarity with the FemTech industry and pelvic health devices.
- Cultural fit for a sales-focused role.
Shortlisting. 12 candidates were selected for client interviews after thorough evaluation
Client Onboarding. The chosen BDA underwent training on day-to-day operations and product knowledge provided by the client.
Efficient Remote Team Management
To ensure seamless integration and optimal performance, withRemote.ai established a robust management structure:
Direct Client Collaboration. The BDA worked closely with the client to manage daily operations.
Talent Manager Oversight. A withRemote Talent Manager monitored deliverables and performance using Insightful, a productivity management tool.
Communication and Reporting.
- Daily email updates and standup calls between the BDA and the client.
- Weekly feedback sessions with withRemote management to address concerns and assess progress
Cross-Functional Involvement. The BDA collaborated with marketing, operations, and management teams for strategic initiatives.
Results and Impact
To ensure seamless integration and optimal performance, withRemote.ai established a robust management structure:
Rapid Role Adaptation. The BDA adjusted to their responsibilities in less than two weeks, ensuring minimal disruption to operations.
Sales Growth. Sales grew 200% within 3 months, driven by the BDA’s efforts in building partnerships and managing inquiries effectively.
Operational Efficiency. The BDA handled U.S. market operations, enabling the founder to focus on Japan's market expansion.
Cost Savings. The client saved approximately $4,000 per month compared to in-house hiring, benefiting from reduced costs in:
- Office space and utilities.
- Recruitment and HR management.
Refined Talent Acquisition. Given the niche FemTech segment, finding the right talent required multiple iterations and adjustments to the BDA role expectations to align with desired outcomes.
Recruitment Process
Steps | Process-Flow | No. of Candidates | Sources / Method |
|---|---|---|---|
1 | Total Candidate Sourced Pool | 525 | Internal Database pool withRemote, LinkedIn & Indeed Search |
2 | Initial Screening | 347 | Extensive search based on client’s requirements. |
3 | Resume Evaluation & Internal Round Interview | 90 | Phone call screening & Google Meet Interviews |
4 | Shortlisted Candidates sent to Client | 14 | Shared Curated list via spreadsheet and Resume uploaded in drive |
5 | Client Interview | 8 | Conducted in-depth interviews of candidate which can Manage customer inquiries effectively and increase sales. |
6 | Candidate Finalization and Onboarding | 1 | Reviewed documents, completed background verification, issued offer letter, and successfully helped the client to onboard remotely, ensuring a smooth transition and alignment with the client’s goals. |
Conclusion
The FemTech startup successfully scaled its sales operations by hiring a managed Business Development Associate through withRemote.ai. This strategic partnership provided the client with:
- A skilled and adaptable professional who drove significant sales growth.
- Streamlined operations in the U.S., allowing the founder to focus on international expansion.
- Substantial cost savings, operational efficiency, and enhanced cross-functional collaboration.
